Sales and Marketing Operations:
Sales Procedures:
- ~The sales team will have a clear understanding of the hotel's products and services, pricing strategy, target market, and competitive landscape.
- ~The team should develop a sales plan outlining the objectives, target accounts, strategies, and tactics to achieve the hotel's revenue goals.
- ~The team should maintain accurate records of all sales activities, including leads, opportunities, and bookings, using a customer relationship management (CRM) system.
- ~The team should communicate regularly with other hotel departments, such as reservations and events, to ensure that all bookings are properly managed and executed.
Marketing Strategies:
- ~The marketing team will develop a marketing plan outlining the objectives, target audience, strategies, and tactics to promote the hotel's products and services.
- >The team will conduct market research to understand the target audience's needs, preferences, and behaviour and develop marketing messages and creative assets that resonate with them.
- ~The team will execute marketing campaigns across multiple channels, including digital, print, and social media, using metrics and analytics to track performance and optimise results.
- ~The team will coordinate with other hotel departments, such as events and food and beverage, to ensure that all marketing efforts are aligned with the hotel's overall brand and positioning.
Public Relations and Advertising:
- ~The public relations team will develop a public relations plan outlining the objectives, target media outlets, strategies, and tactics to generate positive media coverage and enhance the hotel's reputation.
- ~The team will maintain media relations and proactively pitch relevant story angles and events to the media.
- ~The team will regularly engage with and invite leading Social Media Influencers to the hotel for complimentary stays and experiences.
- ~The team will manage the hotel's social media presence, engaging with guests and followers, responding to reviews and comments, and sharing relevant content and updates.
- ~The advertising team will develop advertising campaigns that align with the hotel's marketing and sales objectives and target audience, using creative assets and messaging that differentiate the hotel from competitors and resonate with guests.
It is essential to train the sales and marketing staff in these procedures and ensure that they follow them consistently to maintain high standards of customer satisfaction and revenue performance at Artoso. The SOP will also include a section on the hotel's commitment to sustainability and ethical business practices and how the sales and marketing activities align with these values.
We will develop a custom marketing plan for your hotel that targets your ideal guests. We will use a variety of marketing channels to reach your target audience, including online advertising, print advertising, and public relations.